It's important to have a fast website. No one enjoys clicking on a link and then waiting and waiting for the page to load. Many users will even abandon a site if they have to wait too long for it to load. Furthermore, search engines will rank sites lower both if the pages load slowly and if users tend to abandon the site. For this reason it is doubly important to have a website that loads quickly. There are many, many things that come into play that make a difference between a slow webpage and fast webpage.
One of the most popular tools to test how fast a webpage loads is Google PageSpeed. A perfect score of 100 is rarely seen. There are many reasons for this and even more factors that go into how quickly a page loads. There are many excellent guides out there that go into detail on easiest ways to improve the load times of a webpage. This article will not be a comprehensive guide but will focus on a couple of surprising items that we found recently that significantly impacted our score. We'll also discuss why we decided not to address them and why you may not want to have that perfect 100 Google PageSpeed score either.
We're really excited to launch the new website today. Even though it's been less than three years since we updated our web presence so much has changed. We all know that technology moves fast but this made us realize just how quickly it shifts. One of the biggest changes is the introduction of HTTP2 but that's not to minimize the effects of new SEO strategies like structured data and Accelerated Mobile Pages. Our new site sits on a brand new framework that's designed to be lightning fast, secure and capable of rapid development. Here are just a few of the improvements.
- Cache Optimization
- Structured Data