Keyword: rank
On-page vs Off-page SEO
There are two different primary Search Engine Optimization (SEO) strategies: on-page and off-page. They are very different but work together to increase the ranking of the page and website. In general, on-page SEO refers to optimizing a page so that Search Engines can match it up with the best searches and off-page SEO refers to optimizing a page to rank better than other pages within those searches.